Marine Highway Goes Back to the Future with New Logo

Ed Schoenfeld/CoastAlaska

The Alaska Marine Highway System has a new logo.
The retro blue-and-white image includes a ferry surrounded by a circle with the system’s name, plus an orange anniversary banner.
Officials say the shape is inspired by portholes of oceangoing vessels. The colors represent the ocean and waves ferries sail through.
Department of Transportation spokesman Jeremy Woodrow says it’s part of the upcoming celebration of the system’s 50th anniversary.
"January 2013 will probably be when it starts," he said. "We’re going to be announcing the rollout of the celebration coming up pretty soon here, within the next week or two."
Anchorage’s Bradley Reid and Associates created the new logo. It replaces a more standard-looking, rectangular image that also shows a ferry and the system name.